At the heart of our productions are co founders Steve Belford and Cheryl Parsons. 

 

Steve is an accomplished actor and Ontario Green Screen Ambassador who has worked extensively in film and television for the past 20 years.  Select credits include The Vampire Diaries, Supernatural, Heartland, The Good Witch and he recently had the pleasure of co-starring alongside Academy Award winner William Hurt in the AT&T original series Condor. 

 

He was recently featured in The Canadian Academy of Cinema and Television - Academy talks series - Framing the Future, speaking on the topic of sustainable production and using the Albert Carbon Calculator. He was also a speaker at the Sustainable Production Forum, Cinéfest Cinema Summit and CBC's Sustainability Producers round table.

 

Steve is a dedicated father and proud member of Scouts Canada. He is an avid outdoorsman and loves to canoe and camp in the wilderness.  

 

Cheryl is an award winning published photographer and graphic designer who has worked in the entertainment industry for several years. She has created various marketing materials including catalogues, movie posters and key art for the Academy of Canadian Cinema and Television,  Toronto International Film Festival (TIFF) and EOne Entertainment.

​

Being a vegetarian, now vegan for almost 30 years, Cheryl has a huge love for animals and is devoting her time to bringing environmental issues to light through film and still photography.

​

​