At the heart of our productions are co founders Steve Belford and Cheryl Parsons. 

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Steve is a Canadian actor and award winning filmmaker with more than two decades of experience bringing stories to the screen. His acting credits span television and film, including Heartland, The Vampire Diaries, Supernatural and Condor. His work has also been featured on Hallmark, Crave, and Disney+. 

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He was a guest speaker for The Canadian Academy of Cinema and Television,  Sustainable Production Forum, Cinéfest Cinema Summit and CBC's Environmental Independent Producers round table discussing topics of sustainable filmmaking and using the Albert Carbon Calculator.

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Cheryl is an award winning published photographer and graphic designer who has worked in the entertainment industry for several years. She has created various marketing materials including catalogues, movie posters and key art for the Academy of Canadian Cinema and Television,  Toronto International Film Festival (TIFF) and EOne Entertainment.

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Being a vegetarian, now vegan for almost 30 years, Cheryl has a huge love for animals and is devoting her time to bringing environmental issues to light through film and still photography.

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